The “Rozepride” event took place during Amsterdam’s Pride parade, an event that embodies sexual freedom, love, music and equality. The created poster promotes an event located in the heart of the city of Amsterdam.
Together with the client we created a concept for the poster that properly communicates what this holiday and event stands for.
The strong imagery presented in the poster has been placed against a soft and vast array of colors, resulting in the creation of a symbolism that represents unity and love. An explosion of feathers cover the background, exemplifying the joy and spontaneous festivities that take place. The poster has been topped with a crispy lipstick themed hand drawn title. The flamingos being plastered with clothing, hint at the idea of untold unity and similarity.